The Zebra

I developed and wrote this campaign with director Zack Seckler.

The whole project felt like a glimpse of where the industry is heading. Small team. Direct to client. Fast. Efficient. Clear process. Four spots shot in a single day.

We pulled it off with a hybrid production approach that blended live action, an LED volume wall, practical effects, and AI.

It felt like a more modern way to make ambitious work. Leaner. Faster. And a process hopefully more brands will start embracing. 

“Apple's iPhone Oddness Tops Our 5 Ads of the Week.”
– Muse By Clios

“These Absurd, Eye-Catching Ads From The Zebra Expertly Fuse AI and Live Action.”
– Muse By Clios

“The Zebra gives you one less thing to worry about.”
– Shots